Marketing Research Proposals Before starting a new business or planning on launching a new product, thorough market research is done. This research explains every aspect of the business, right from the target audience to the time it should be launched and the cost associated with the venture. The marketing research is also done to see if the conceived idea would sell or will be accomplished n the proposed budget or not. The document detailing the research is called the marketing research proposal. The market research proposal also complements the investment proposal, as it proves why the investment will be well …