A business proposal in fashion design is a document written by an individual who is seeking potential businessmen to invest in fashion designing. The proposal highlights the key areas where the investors can put their money and the design and structure of the business with possible opportunities for profit.
To: Alison James
From: Matthew Johns
New York City, New York
22nd May 20XX
Dear Ms. James,
Thank you very much for the meeting yesterday. We are extremely excited to start our XYZ fashion designing store of Designer wear on Ashland Avenue, New York, and looking forward to your company assisting us financially to set up this business. We have prepared this proposal for you, with all the details.
We are sending you samples of our clothes so your representatives can see the fineness of our clothes. Have a look at the entire opportunity and share your assistance to support our business idea.
Let us know if you have any reservations or queries.
The fashion industry is one of the most important and wide-reaching industries in the world. Designers, fashion stores, tailors, embroiderers are the individuals that define fashion. Our XYZ fashion house would like ABC to assist us in opening our XYZ store for Maternity clothing line collection. All the designing and stitching will be done by our in-house designers. We aim to compete with the world’s best in the fashion industry and eventually become one of the top fashion designers.
We understand the fashion world and the needs of expectant moms in terms of textures, shapes, and colors. We have a work experience of more than 5 years. We aim to incorporate technology to help us become more efficient and resourceful in design production. As ABC is a top venture capital firm and you support talented entrepreneurs, we would like you to provide us with the necessary finances to start up our business.
Our shop will be providing the following services and products:
Hours of operation:
Monday -Saturday: 11am -5pm
Ashland Avenue, New York
Garments and Accessories
2 workers will be hired initially
Our main objectives are as follows:
We are currently 2 partners registered under the XYZ Fashion Design business. It will be a privately held business in New York.
This business willcontemplate a 50-50 equal partnership.
We have registered the name of the shop with the Department of Trade and Industry and Local Government Unit.
For a designer shop, the location is the most important factor and on that depends the profitability of the business. We understand that foot traffic is also very important. The location that we have chosen is nearby a few Boutiques and high-end Salons. There is a 2,000 square feet shop available on Ashland Avenue, next to a Tea-Lounge and Art Gallery. We think it is an ideal location to start the business.
We have conducted a light feasibility study through sales and marketing regulation, so the launch of the clothing line turns out to be a great success.
Nowadays, the demand for trendy and stylish maternity wear is on the rise. The global maternity wear market is expected to be $5 billion this year. Not very long ago, women used to think it wasn’t important to wear nice clothes or to look good during pregnancy. But today, times have changed, and wearing designer clothes is a norm, due to the existence of high fashion sense among the millennial mothers. Women like dressing up and love to have a huge variety to select from.
Consumers prefer new styles and designs and the availability of a wide range boosts the market growth. The main thing that we can highlight in our marketing campaign is the diversity and comfort of our clothing line.
Only 3 brands are working in designer Maternity wear. Their clothing line is monotonous and for this very reason, we have prepared a line that is diverse, comfortable, and elegant. We have a uniqueness and a wide variety at an affordable price, and this gives us an edge over our competitors.
Our marketing campaign will be as follows:
Once the proposal gets accepted, we will be able to start the shop within 4 months.
The cost details are provided below:
Marketing promotion expenses
Legal paperwork includes getting approval from the concerned authorities, obtaining licenses, and permits. Equipment includes furniture, shelves, electronic devices, display units, CCTV cameras, etc.
To set up this business and sustain it, we will be needing a sum of approximately $150,000. We will put in half of the amount and seek your esteemed firm to lend us $75,000, for three years.
During this summer, our company has been selling our summer collection online, through our website and social media marketing. Not only did we generate our revenue, but we made a profit, and our expenses were covered in just 2 months. We have been able to analyze the market critically because of this. Below, we are providing the cost price of our clothes and the expected sales price, at which we think our clothes can easily be sold.
Different Sizes (Qty)
Expected sale price ($/piece)
First 6 months: $70,000
First fiscal year: $130,000
Second fiscal year: $200,000
We would like to seek your approval to proceed with the necessary arrangements. After your approval, we will initiate the process and we must work on the Terms and Conditions for the future.
You can contact us with any of the following ways: