Campaign Proposal Template

A proposal, prepared for wooing a client by offering services of preparing, arranging, and running a campaign for him, is referred to as a campaign proposal. The services may cover marketing campaigns, public relation campaigns, social media campaigns, fund-raising campaigns, political campaigns, gender equality campaigns, awareness campaigns, etc.

Preparation and administration of a campaign are not easy tasks in terms of cost, people, time, and effort. Therefore, companies or organizations often outsource the project to an outside person or an organization to lessen their burdens. For instance, a company often requires an advertising agency for running their advertising campaigns, for which different advertising agencies present them their campaign proposals and the chosen one runs the campaign for the company.

Therefore, due to its significance, when a campaign proposal is being prepared, there are certain considerations and steps that need to be followed to make the proposal a persuasive one and attract the approval of the client. Some of those are:

  • The aims and objectives of the campaign need to be clear as well as followed while designing the campaign.
  • Attempts to meet the needs and requirements of the client, for which the campaign proposal is being prepared, should be made.
  • The target audience and the way the campaign would be run should be properly explained. All the steps and processes should be stated and described.
  • Campaign strategies should be devised to give effective results.
  • The time duration of all the activities/tasks involved in the campaign should be presented in a Gantt chart or in other similar ways.
  • Editing and proofreading need to be done to make the proposal as flawless as possible.
  • The comprehensiveness, professionalism, and formal composition of the proposal would attract the client toward making the deal.

Through this proposal, the preparer should market himself and highlight the skills and expertise based on which he can fulfill the needs and requirements of the client effectively and efficiently. Therefore, the details that would be lucrative for a specific client need to be included; these differences in details make the campaign proposals (presented to different clients) variant from each other. However, the following general details remain the same:

  • Executive summary/introduction.
  • Company profile, if applicable.
  • Services, including arrangements and administration.
  • Details, including objectives, audience, strategies, timelines, costs, etc.
  • Details of ways of implementing and running the campaign.
  • Skills, expertise, and experience.
  • Competitive edge and persuasive writing.
  • Advantages to the client.
  • Effects of the campaign in terms of the desired objective.
  • Monitoring or evaluation criteria of the campaign results, if any.
  • Terms and conditions of the contract, if signed.

If the campaign proposal attracts the client and the client thinks that the proposal preparer would be able to handle the campaign in the way required, he would accept the proposal and make a deal by signing a legally bound contract. On the other hand, he can even reject the proposal as well, which would waste the time, effort, and money of the sender of the proposal.

Sample campaign proposal template

Submitted to:

[Name of Client Company]

Submitted by:

[Name of Service Provider]

Cover Letter

Dear [Name of Client Company],

We would like to thank you for choosing our services for your project. This proposal has been created to provide you with an outline of how we work on the project. You will find our project plans created according to the needs of [Name of Client Company].

If you have any questions regarding our work or this proposal, please contact us on the provided details. We look forward to working with you.


[Name of Service Provider Representative]

[Email Address]

[Phone Number]

Company Overview

[Name of Service Provider] was founded by [Name of Founding Personnel] in the year [Year]. The aim of this company was to provide assistance to other companies in planning and implementing different kinds of campaigns.

After working on various campaigns our teams have been able to gain a wide range of experience and skill set. You can find our portfolio filled with our previous successful projects on our website [Website Name]. [Strengths and weaknesses, which helps the company stand out amongst its competitors].

Project Description

After much analysis of market trends and the requirements of [Name of Client Company], we have come up with a detailed project outline. The project is expected to start on [Date] and end on [Date].

[Description of the project].

The milestones will help us track the progress of the project and maintain focus on the parts of the project at hand.

Campaign Objectives

The aim of this campaign is to spread awareness about [Topic of Project] and promote the target audience to join us in spreading the word.

[Other objectives].

Target Audience and Campaign Approach

It is important to maintain a clear view of who the target audience is. This helps give a direction to the campaign. For example, if the target audience is the elders of the community, it would be easier to promote the project by associating the promotion with things the elderly are likely to use on an everyday basis. On the other hand, for a younger audience such as the youth, social media platforms are the best way to promote topics.

[Specify the target audience and how the campaign will be implemented].

Cost Estimates

Here at [Name of Service Provider], we provide services on an hourly basis. This means that the [Name of Client Company] will only need to pay for the time service is being used. The table below provides an estimated calculation of the services that will be required for the project.


The estimates may change in case of fluctuations in the currency.

Terms and Conditions

The [Name of Client Company] is advised to request changes in the proposal before the contract is signed. Any changes after the project have been initiated will cost extra fees.

The [Name of Service Provider] is only responsible for their services. Any external contracts with the other companies should not intercede with the schedule of the [Name of Service Provider].

The [Name of Client Company] is also asked to make appointments in advance for the extra services, so the schedules can be managed accordingly.


In order to confirm the acceptance of this proposal, please sign in the space provided below.

[Name of Client Company Representative]

[Name of Service Provider Representative]


Campaign proposal

Format: MS Word 2007/2010 [.doc & .docx]