A coffee house franchise proposal is a document prepared by a company, which is interested in starting a franchise of the coffee house. This proposal can be presented to a potential investor or a coffee house company. It needs to include all the relevant details as well as the wooing and convincing arguments for increasing the chances of its acceptability. It can be used by the company to market and promote itself.
Sometimes, the coffee houses are running successfully and have ample funds available at hand, but due to some reasons, they are not opening new franchisees themselves. In this case, if a viable proposal is presented to them, they might accept it and allow the company to use its brand name and run the franchise.
The general information that needs to be included in a coffee house franchise proposal includes:
If the proposal gets accepted and the contract gets signed, the company can move forward with its idea of the coffee house franchise and attempt to run it as a successful business. In the opposite scenario, the company would seek other investors.
ABC is one of the top growing franchises in the United States. Our company wants to invest in ABC franchise Coffee house business and we want to open a branch in North Portland, on XYZ Street. We think this will be an ideal location for it as there are many offices and Universities nearby. Hendry Harrison and I have been in the food industry for more than a decade. Having a deep understanding of the Food Service Industry, we have high quality and cleanliness standards and we are certain that this new branch of ABC will definitely contribute hugely to the growth of the business.
ABC celebrates the rich culture of coffee and provides its customers with the best coffee experience. It is one of the top coffee houses in America. Their specialty is their highest quality coffee and the selection of premium teas. ABC uses the top quality beans and high standards of preparation. The extraordinary taste and class are clearly evident in their business growth. At present, ABC has more than 30 branches across the United States and around the globe. The company headquarters is in Los Angeles, California.
ABC is known for its delicious and flavorful coffee, but they also serve many other items; sandwiches in various varieties and a few scrumptious bakery items, but their main focus is coffee. Our branch will also sell all these products. The list is provided below:
Drinks
Sizes: 3
Variety:
Food
XYZ Street is a very lively and trendy place. There are a few shopping centers and retail stores on the street. A lot of universities are beside the road and the footfall on this street is very decent. ABC must explore this area to get a big share of the market as there are not many cafes serving good quality coffee in this zone. According to our survey, people are waiting anxiously and excitedly to try new places to sit and relax and enjoy coffee. XYZ will bring in the initial investments to start up the new branch of ABC and would be working on the project pro-actively and simultaneously sharing ideas and resolving issues together with ABC Company. Our aim is to
Our team has experience of more than 10 years in the Foodservice business.
Owner: Hendry Harrison
Experience: Food Industry
Time: 10+ years
Qualification: MBA from the University of Illinois, 2010
Owner: James Charles
Experience: Food Industry
Time: 10+ years
Qualification: BS from the University of Chicago, 2009
Worked at various coffee houses.
Manager: Robert Johns
Experience: Food Industry
Time: 5+ years
Qualification: BS from the University of Chicago, 2008
Certification of Hotel Management
I and my partner will bring in all the investment, including the start-up cost and the running cost. We will invest a total of $100,000 in your franchise. We will pay the royalties or the Franchise fee to ABC. Your company can work up a practical fee amount and let us know about the details.
Our target market consists of students, tourists, office workers, and families in northern Portland. There are more than 25,000 people living in this region. Drinking in and takeaway coffee is becoming more and more common these days. The first thing people drink in the morning is coffee. Coffeehouses provide the convenience of instant takeaways, so families and friends can enjoy food during the commute or before starting the day. We believe there is a need for a genuine and tasteful coffee house in this area and ABC is going to serve just that.
Our goal is to become the largest coffee shop in the region and gain the biggest amount of customers.
We will be focusing on the following
We will work with ABC Company’s comprehensive marketing plan and you can provide us the outline which we can follow to prepare for marketing on the regional level. Meanwhile, the following is what we have in mind:
Steps | Description | Time |
Proposal Acceptance | Both the parties will sign the contract | 1 week |
Approvals | Get all the necessary approvals and permissions.
Get the approval of the coffee shop design. |
2 weeks |
Construction | Construction of the coffee shop | 10-12 weeks |
Order Equipment | Order all the cooking, serving, brewing equipment for the coffee shop | 2-3 weeks |
Employee Training | Employees will be trained by the franchise company trainers | 3-4 weeks |
Opening | Opening of the ABC coffee shop branch | 1-2 days |
We would like to invest $100,000. An estimated amount of start-up expense detail is provided below:
Names | Cost |
Legal paperwork | $1,000 |
Marketing | $1,000 |
Restaurant construction | $20,000 |
Insurance | $4,000 |
Facilities | $10,000 |
Equipment | $10,000 |
Stationary /Menus/Flyers | $2,000 |
Crockery | $10,000 |
Inventory | $20,000 |
Cash | $5,000 |
Miscellaneous | $1,000 |
Total | $84,000 |
Below we provide the projected Profit and Loss Statement for the next 2 fiscal years.
Coffee Sales: $50,000
Food Sales: $20,000
Total: $70,000
Cost of goods: $10,000
Salaries: $12,000
Rent: $6,000
Utilities: $1,500
Total: $29,500
Net Income: $40,500
You can contact us with any of the following ways:
Phone: 223-255111
E-mail: [Email]
Website: [Website Name]
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