Digital Marketing Proposal

Different digital marketing agencies and companies need to write a digital marketing proposal. People who choose a digital way to market their products can make use of digital marketing proposal.

What is digital marketing proposal?

A digital marketing proposal gives details about the services or the products which are sold. This proposal comprehensively describes everything related to products and services. A good marketing proposal includes the scope of the services provided by the company, the process of providing services and a lot more.

Tips for writing digital marketing proposal:

Writing an effective digital marketing proposal is very important if you want to win over your clients. Here are a few tips that you can follow to write an effective and professional looking digital marketing proposal

  1. Keep the proposal to the point and relevant to what you are selling. When you write the proposal in an irrelevant way, you are more likely to lose the attention of the client.
  2. Enlist the features of the services you provide in bullets. A good marketer always understands the needs of the needs and preferences of the clients. He then drafts the proposal according to the needs of the clients.
  3. Design the proposal in such a way that it imparts a professional look to the clients. The appearance of the proposal should be attractive so that clients can be attracted to it. Make sure that the proposal targets the right group of people

Proposal template:

People who are not aware of the format of digital marketing proposal can download the readymade template from different websites. The template is prepared in MS Word format which is very easy to customize. The user can easily bring changes to the template to make it more suitable for use. The template is designed by the team of professional while keeping the needs of every type of user in consideration.

There are different designs in which the template is available. The user can choose any of them that he likes. Moreover, he can also add his own design to the template by customizing it and making it more relevant to the business.

Sample Proposal Template

Company:        ABC

Portland, USA

Client:              XYZ

Main Blvd.
New York City, NY

Date: 26th April, 2019

Digital Marketing Proposal for XYZ

Executive Summary

XYZ is a Home Decor company, offering a variety of decor items. ABC aims to provide our digital marketing solutions to target ideal customers and create more awareness of the products which will provide growth and more success to the business.

Company Introduction

ABC is a full-service Advertising Agency founded in 2011 in Portland, Oregon. We offer a wide range of Digital Marketing services, including Content Marketing, PPC, Email Marketing and Social Media Marketing. We help our clients engage better with customers. We are the best at what we do and our prices are also lower than our contenders.

Problem Statement

Today, technology and trends are changing quickly, new innovations, tools, and elements are emerging. ABC knows the importance of keeping track of these changes on the market and implement them in order to help companies run successful businesses. The right and proper platform to launch a product are very important and insufficient attention to SEO can affect the traffic adversely.

Target Audience

Our target audience would be homemakers, especially women; also, teenagers are very interested in decorating their rooms nowadays. Because of being on social media, they are very well aware of the trends and styles.

Our Services

Our services include Web Strategies, Corporate Video Production, Graphic Design, Photography, and Digital Marketing. In digital marketing we provide the following services:

  • SEO
  • PPC
  • Web Design
  • Email Marketing
  • Social Media Marketing
  • SMS Marketing

Search Engine Optimization (SEO)

Our professional engineers will handle your SEO properly which will increase the targeted audience traffic and attract maximum visitors to XYZ ads through keyword research and SEO audits. When people are going to search for home décor items on search engines, they will see XYZ site on top search finds. By getting more hits, a significant percentage of visitors will turn into customers, hence leading to a better ROI.

Web Design

In websites, first impressions are most important. We will create a professional interactive web page for your company. It will have all the information about the products available at the stores. It will be updated on a weekly basis.

Email Marketing

We will use emails to promote content, discounts, and promotions of the products and direct the customers towards the company website. Our campaign will include subscription newsletters, customer welcome email, and promotions to loyalty program members.

Social Media Marketing

Today, social media has a massive user base. We will promote our products on all the social media channels such as YouTube, Snapchat, Twitter, etc.

SMS Marketing

Product launch messages will be sent via mobile SMS. This way, we will build a database subscribers to increase customer loyalty.

Photo-shoot and Video Content

To reach the target audience, we will conduct an attractive shoot of the store and the items available at the store to develop the content for the relevant marketing approach. Mainly we will need:

  • Photographs of the store from outside and inside with a small intro video.
  • Photographs of the store owner and short interview video of the owner.
  • Photographs of the items sold such as beddings, cushions, throws and décor items.

These photos and videos will be used on the Company website, social media, internet, and mobile advertisement.


Photo & Video Shoot: 2 weeks

Social Media Marketing: 2 months

SMS marketing: Ongoing process

PPC & SEO: Ongoing process

Email Marketing: Ongoing process


The estimated cost for running this campaign will be approximately $20,000. The cost of items is as follows:


As per

$ US
Services Cost Month $1000
SEO Audit Month $1000
PPC Day $300
Social Media Month $2000
Monthly Marketing Campaign Charges Month $1,000



  • The price offered will expire within the next 30 days after the proposal has been received.
  • The remaining 50% payment should be made at the time of acceptance of the proposal.
  • Remaining 50% payment should be made at the time of deployment of the campaign.
  • In case of cancellation, we will get the reimbursement for all expenses.
  • This agreement shall be in accordance with the law of the State.

Contact Us

You can contact us with any of the following ways:

Phone: 212-1234456
Email: [Write Email]
Website: [Your Website]


Digital Marketing Proposal Template

Format: MS Word (.docx) 2007/2010
File Size: 67 KB