Fashion Designer Proposal

A fashion designer proposal is a document prepared by a fashion designer or a fashion designing company for a potential client. Individuals or client companies are often looking for fashion designers for starting a new or running their on-going clothing business. To woo them and make them understand that you are the best choice, a fashion designer proposal is prepared.

The acceptance of this proposal often lays the basis of contract signing, which signifies its importance. There are many considerations that need to be kept in mind while designing this proposal such as:

The proposal serves as a marketing tool, so it should be utilized completely.
The skills, expertise, competitive edge and any add-on services should be thoroughly emphasized.
It needs to include all the relevant details and that too as per the client’s requirements. Any incorrect information should be avoided.
It needs to be formally, professionally and comprehensively prepared.
The services and charges should be competitive.
Any limitations or probable issues linked with the business operations should be clearly stated.

Fashion designer proposals can be prepared from scratch or can be made by customizing a ready-made template from an online source or a program, such as Microsoft Word. The variations in different proposals would be based on different requirements of the fashion designer and the client. The general details are:

Details of the client.
Executive summary.
Testimonials, if any.
Company profile, including expertise, experience, skills, etc.
Details of offered services and any add-on services.
Competitive edge and why you should be chosen.
Associated benefits for the client.
Financials
Any limitations.
Terms and conditions.

Sample Proposal Template

To: Retailer ABC
Regional sales representative

From: Annie Smith
Fashion Designer
XYZ Fashion House

16^th September 2019

Introduction

I am a graduate in Fashion Designing from Parson School of Design, New York. I have worked for 2 years as an intern in Lanvin, Paris and currently, I am running my own XYZ fashion House. We have prepared a clothing line for the expectant Moms, for the fall season. Our clothes are lightweight and stylish and feature long sleeves and tunics which are preferable for this season.

We understand the fashion world and the needs of expectant moms in terms of textures, shapes, and colors. Our aim is to incorporate technology to help us become more efficient and resourceful in design production.

Services

Following are the services we offer:

Designing
Stitching
Sale of Maternity design wears
Sale of fashion accessories
Training and advisory
Consultancy services
Packaging / displays

Employees

We have 5 in-house designers, working for the XYZ fashion house. Our team is hardworking and is completely capable to fulfill any decent amount of orders.

Overview

ABC is one of the top global fashion and design groups, having more than 80 retail stores in the United States of America. Our XYZ fashion house would like ABC to launch our Fall Maternity clothing line collection. All the designing and stitching will be done by our own brilliant in-house designers. We always get inspired by nature and all our collection reflects just that. We have chosen earthy tones and soothing colors for the clothing line.

We are sending you samples of our clothes so your representatives can actually see and feel the fineness of our products.

Currently, we are working on yet another clothing line which will cater to the winter season.

Market Research

We have conducted a light feasibility study through sales and marketing regulation so the launch of the fall clothing line turns out to be a great success.

Industry Analysis

Demand for trendy and stylish maternity wear is on the rise. The global maternity wear market is expected to be $5 billion this year. Not very long ago, women used to think it isn’t important to wear nice clothes or to look good during pregnancy. But today, times have changed and wearing designer clothes is a norm, due to the existence of high fashion sense among the millennial mothers. Women like dressing up and love to have a huge variety to select from.

Customer Analysis

Consumers prefer new styles and designs and the availability of a wide range boosts the market growth. The main thing that we can highlight in our campaign is the diversity and comfort of our clothing line, during marketing campaigns.

Competitive Analysis: There are only 5 brands working in Maternity Designer wear. Their clothing line is monotonous and limited. For this very reason, we have prepared a line that is diverse, comfortable and elegant. What gives us an edge is a fact that we have a uniqueness and a wide variety at an affordable price.

Marketing

Our fashion house will assist ABC in marketing campaigns.

We plan to advertise the clothes in all mediums, print, Internet, Social Media, and Radio.
We will print advertisements in newspapers, magazines, and billboards.
Also, we will place ad banners on the internet for brand awareness.
Conduct fashion shows in all the big Malls in New York and Los Angeles.
Throw a huge party at the end of December, to create awareness about our maternity designs.
A strong online presence plays a huge part in sales generation. We will invite bloggers, V-loggers, social media influencers, mainstream media, and renowned fashion designers.

Description

Below is a little description of our clothing line.

Material Used

As cotton is the most comfortable fabric when it comes to pregnancy, our whole collection is made by using pure 100% cotton materials. It is a lightweight and breathable material which makes it ideal for maternity wear.

Styles

The design collection consists of long skirts, gowns, frocks, maxi dresses, and dungarees. All the dresses will be comfortable, stretchy and airy.

Sizes

Each design will be available in 4 sizes, small, medium, large and extra-large.

Sales Forecast

During this summer, our company has been selling our summer collection online, through our website and social media marketing. Not only did we generate our revenue, but we made a profit and our expenses were covered in just 1 month. We have been able to analyze the market critically because of this. Below, we are providing the cost price of the clothes for ABC and the expected sales price, which we think clothes can easily be sold at.

Sizes quantity

Cost (bulk)

($/1piece)

Expected sale price

($/piece)

Design

$2,500

($50/p)

$2,800

($56/p)

$3,000

($37.5/p)

$3,100

($38.75/p)

$7,500

($150/p)

$8,000

($160/p)

$15,200

($190/p)

$16,000

($200/p)

$3,500

($70/p)

$3,800

($76/p)

$4,000

($50/p)

$4,100

($51.25) /p)

$8,500

($170/p)

$9,000

($180/p)

$16,000

($200/p)

$17,200

($220/p)

$2,500

($50/p)

$2,800

($56/p)

$3,000

($37.5/p)

$3,100

($38.75/p)

$7,500

($150/p)

$8,000

($160/p)

$15,200

($190/p)

$16,000

($200/p)

Timeline

Once the proposal gets accepted, we will be able to deliver the above-mentioned quantities of clothes within 3 months.

Cost

Further cost details are provided below:

Name	Cost
Startup cost	$1,000
Fashion show	$5,000
Marketing promotion expenses	$3,500
Product cost	$40,000
Launch party	$2,000
Insurance coverage	$1,000
Travel	$4,000
Miscellaneous	$4,000

Assurances

XYZ fashion house is a registered business and has a taxpayer ID.
The launch party planning will be done by XYZ fashion house with ABC consultation.
All our fall season Maternity clothing line designs will be exclusively sold in ABC retailer outlets.
XYZ will be happy to offer ABC a one-month credit period.

Insurances

During the contract term, XYZ will provide insurance to all the employees.

Worker’s Compensation

Our company shall provide and maintain worker’s compensation insurance in accordance with the laws. The maximum limit of liability coverage will be $5,000,000, covering our employees engaged in any designing and stitching work.

Commercial General Liability

During the contract term, comprehensive general liability insurance will be provided and maintained. This insurance will protect our company from claims for accidental death or injury which may arise from malfunctioning of the machinery.