A fashion proposal letter is written to pitch to potential investors, prospect partners, and sponsors. The fashion industry is very vast, and it includes the following businesses:
Designing: This may include fabric designing, accessory designing, pattern making, etc.
Manufacturing: The packaging of fashion items and their transportation are included in the manufacturing group of businesses.
Service Providing: Fashion designers, consultants, salons, etc. are service-providing businesses.
Marketing or Showcasing: Fashion show organizers, fashion photographers, modeling agencies, etc. come under the umbrella of marketing.
The letter can be written by a fashion house or an individual to potential sponsors and clients to secure funding to expand the business or provide services. There is already too much competition in the fashion industry, so it is essential to impress the client with a professional fashion proposal letter. It is important to note that the letter should focus on potential clients and not on the company submitting the proposal letter.
The letter is of formal nature and requires good use of words and vocabulary. Mentioned below are a few points that can help you draft a good proposal letter.
Company Introduction: An introduction of the business, company, or the individual must be provided in the letter, in a way that sounds appealing to the client company.
Client Orientation: Keep in mind the needs and requirements of the clients for the project. If the letter is about obtaining a fund, then it should contain the requirements that you are going to fulfill.
Explain the Purpose: It should be giving an idea about what you are proposing exactly. Mention the benefits that the client company may get if they decide to go with your fashion proposal.
Convince the Client: There should be a section to persuade the client by assuring them that your company is the best and the most reliable. This may be done by mentioning previous fashion projects that you or your company has handled.
Stand-out from the Competition: The competition might also be submitting proposals to the same client company and to make your company stand out, you need to offer them an attractive deal that is good for both parties.
Sample Fashion Proposal Letter
Subject: Fashion Proposal for ABC Company
XYZ is one of the emerging fashion houses in the region. We are based in Los Angeles for the past 5 years. As ABC is one of the top global fashion and design groups, we would like ABC to launch our Spring Maternity clothing line collection. All the designing and stitching will be done by our in-house designers.
We are sending you samples of our clothes so your representatives can see and feel the fineness of our products.
Our team of creative professionals will assist ABC in a marketing campaign which will also be great for ABC sales:
Conduct fashion shows in all the big Malls in New York and Los Angeles.
Throw a huge party at the end of August, a day before the launch, to create awareness about our maternity designs.
A strong online presence plays a huge part in sales generation. We will invite bloggers, V-loggers, social media influencers, mainstream media, and renowned fashion designers.
We want you to take a look at our proposal and let us know if you have any queries.