Life Coaching Proposal Template

To:      Michael Charles
ABC Company
New York City, NY

From:   Mark Johnson
New York City, NY

Date:   15th April 20XX


Dear Mr. Charles,

Thank you for your interest in XYZ. After yesterday’s meeting, I have put together this proposal for the life coaching services for the employees of ABC Company. This will give you an idea about our services, packages, and pricing.

Please have a look at the proposal and let me know if you have any questions. If you wish to add something to it, let me know. I will send you the signing contract, once we have reached an agreement.

Thank you,

Mark Johnson

ABC Employees Life Coaching Proposal

Executive Summary

XYZ was founded by Dr. A. B. Beth, in 2010. Since then, our company has trained hundreds of professional coaches so they can help transfer their skills and abilities into coaching. Our company specializes in training social health workers, phycologists and counselors. We thrive in working with stress management programs for employees working in a stressful work environment. We train our clients in a way that they can achieve a meaningful approach to life coaching that touches the lives of people. Our training and coaching enable our customers to achieve their life goals and be what they want to be. We treat all our clients with love and care and our training offers support and steadiness.


Our company provides the following services:

  • Career Coaching
  • Leadership Coaching
  • Business Coaching
  • Life Coaching
  • Coaches Coaching

XYZ works hard for people to find the right direction and use their potential to fullest. We deal in the following areas:

  • Stress Management
  • Career Change
  • Self-care
  • Living Purpose
  • Nutrition and Health
  • Arts and Creativity
  • Grief, Sadness, Change and Loss management
  • Parenting


Our coaches will spend some time with ABC employees and evaluate them. We will figure out the areas that need support and assess the company’s strengths and weaknesses. Our qualified analyst will suggest the best program among our three programs for your company. Our purpose is to help the company achieve its maximum potential and guide our clients on the way to being more successful.

Coaching Program Components

XYZ offers 3 programs for life coaching. The details are provided below:

Program A:

Our program A consists of the core courses along with some electives. This program offers a generalized approach toward coach credentials.

Program B:

If the requirement is to get more focused and directed instructions, our program B offers specializations.

Program C:

If the preference is completing the electives online, then our program C is ideal. There is no specific time for it and the user can do it at their own choice of time, following the instructions of our coaches.

Coaching Program Summary

As per our conversation, we think program A will be the best choice for ABC Company, but we will finalize the program after our assessment.

Following is the summary of our coaching program:

Company Name: ABC Life Coaching Company

Training Program: Program A

Time: 6 weeks

Venue: ABC Boulevard, ABC Company.

Life Coaching Format:

Our format of coaching consists of the following approaches:

  • Consultancy
  • An interactive session of 1 hour
  • Interactive sessions per week
  • Email support
  • Random check-ins

Tentative Timeline

Following is the tentative timeline of the coaching sessions, divided into 3 phases:

Phases Name Description Time Frame
Phase 1: Company Evaluation Reaching out to employees and getting to know their strengths and weaknesses 1 week
Phase 2:


Conduct the Coaching Conduct our courses 3 weeks
Phase 3: Implementation Create an action plan for better alignment and augment the sense of gap. 1 week



The details of the cost are provided below:

Title Cost/ week Cost/month
Program A $200/person $300/person
Program B $300/person $500/person
Program C $200/person $300/person


Items Cost /session
On-site engagement session $500
Coordinator $1,000
Facilities $1,000



We have attached a copy of our business license that allows us to provide life coaching training within the state.

Terms and Conditions

  • The coaching services provided will only be based on the program selected by the ABC Company.
  • 50% of the total payment must be made upon signing of the contract.
  • The remaining payment must be made before the last session.
  • If a cancellation is to be made, a 30-day prior notice must be submitted.


  • We will try to use as much as possible a hands-on coaching approach.
  • Additional course materials will also be provided, that will be downloadable from the internet.
  • No prior knowledge will be needed to enroll in the courses.

Contact Us

You can contact us with any of the following ways:

Phone: 131-2211333
Fax: 451 422114
E-mail: [email]
Website: [website]


Life Coaching Proposal Template

Life Coaching Proposal Template