New Product Purchase Proposal

A purchase proposal is a professional document issued by the buyer to the seller in order to tell him the names of the products he wants to purchase. The proposal clearly indicates the types of products purchased, the number of products, and the agreed price. The buyer can also include many other details depending on his needs. Generally, the purchase proposal is used in a bidding process in which the seller has to decide whether or not he should accept the proposal.

When the buyer decides to purchase the products in bulk from a company, he will have to prepare the purchase proposal in order to get ownership of those products by paying the money. Since the purchase proposal is prepared by the buyer, the contact between the seller and the buyer is initiated by the buyer. The price on which the buyer wants to purchase the products from the seller is mentioned in the proposal. The seller has to decide if he wants to sell his products at the proposed price or not.


What are the benefits of writing a purchase proposal to the seller?

The benefits that can be availed by the potential buyer are:

  1. As a matter of fact, the purchaser is required to see his financial capability before purchasing any product. The purchase proposal allows the purchaser to buy the products at the price that he can afford. However, it should be kept in mind that purchasing is possible only if the seller approves the proposal.
  2. The purchaser sends the purchase proposal to multiple sellers. The purchasing of the products takes place when the seller shows his willingness to sell the products. In this way, the buyer can see which seller is willing to negotiate on the proposed price. Thus, the buyer can easily purchase the products from the seller who offers goods at an affordable price.
  3. The purchase proposal is also beneficial for the seller as he gets the opportunity to sell his products easily.
  4. The buyer can keep all the needs in mind while writing the proposal that makes it easier for him to specify his individual needs in such a way that the seller gets all the information needed by him before entering into the transaction. In this way, the buyer and seller save themselves from the conflicts that may arise later due to lack of communication.

Purchase proposal template:

In order to write the proposal persuasive enough, you should follow the correct pattern and know about the details that should be added to the proposal. The purchase proposal template provides a readymade proposal that can be used by the purchaser. This template saves the user from having to write the proposal from scratch. Moreover, the purchaser also does not have to spend time and effort learning about the basics of the proposal.

If the buyer feels that the template is not in accordance with his needs, he can write his own proposal by taking help from the template.

Sample Template

Who are we?

We [Name of Organization] are an organization that believes in providing our customers with products that both entertain their wants and needs. There is a massive variety present for customers, therefore it can be difficult to analyze which product and brand suit the customer’s needs. Our organization manufactures products with our customer’s comfort and access to our minds.

These products are used regularly in our lives and so it is necessary to create them in a way that they are efficient and user-friendly. Furthermore, the costs and the quality of the product have been decided according to our customer base. These products are inexpensive and we also provide a warranty for customers. A strict quality control check is kept to ensure no faulty product is created.

The main aim of our organization is to ensure that our customers feel at ease due to and by using our products.

Our Products

Our products range from [e.g. Headphones to keyboards]. These [Name of Product] can be used for work purposes as well as entertainment. If this product is required for work purposes, we provide a range of similar versions of [Name of Product] which depend on what it is being used for. [e.g., Noise canceling headphones allow the user to concentrate on what is being played]. Similarly, [e.g., If the headphones are being used as a hand-free item, wireless headphones are being produced].

Our Top Qualities

We like to provide our customers with a variety of choices. This way the customers can choose the product and its type according to their needs. There are different types of [Name of Product] available for different customers; their prices depending on their quality. If the customer wants to purchase the [Name of Product] for one-time use, they can purchase the inexpensive disposable version.

Similarly, if the customers want to invest in the product once, there is [Name of Product] available of that type and quality for these customers.


As the organization maintains strict quality control, we ensure that the customers get exactly the kind of product that they are paying for. Furthermore, we individuals use different products in our own ways. Therefore, it is necessary to provide different versions of the same product. This way a large market audience is accommodated. [e.g., Headphones come with adjustable bands. They also have different styles such as over the back of the head style or wireless headphones.]

We also provide versions of the [Name of Product] that are portable, for when a customer may want to travel with the [Name of Product]. The user can fold the [Name of Product] into a compact size which allows the user to easily carry it with them.


The prices depend on the type and version of the [Name of Product]. The best quality version that can be used for up to [Number e.g. 5] years is priced at [Price e.g. $30]. Similarly, the portable version costs [Price e.g. $25]. However, the prices of other versions go as low as [Price e.g. $10].


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New product purchase proposal