An outdoor advertising proposal is a document prepared by an advertising company or a media agency to offer outdoor advertising services to a company that might be interested in advertising its products or services using an outdoor medium.
Outdoor advertising is, often, very effective as it is easily observable by the customers who are always on the go. Therefore, companies widely choose this type of advertising to promote their products and services. However, advertising is a function that is often outsourced to external advertising or media agencies for two main reasons: one, every company does not have an advertising department and secondly, the expertise and specialized skills of the advertising agency can give the company better results.
The advertising agencies have to prepare an outdoor advertising proposal by listing all the services to woo the client companies and make deal with them. The contemporary world is very competitive so the proposal should be prepared carefully to gain maximum clientage. Many things, such as the following, should be considered while designing the proposal:
The details added and the format used by the advertising agency, usually, varies depending on the client for which it is being prepared. However, the general details, more or less, remain the same which are:
When the proposal is presented to the client company, the client would approve it if he finds it enticing enough. After that, the contract will be legally binding on both parties. The advertising agency will arrange and organize the outdoor advertising while getting the payment from the client who would be enjoying the services as well as high product/service awareness and profits.
On the contrary, the client can even reject the proposal and rather select a competitor of the agency. For the agency, it would mean a lost client as well as wasted money, effort, and time. However, rejection and acceptance are part of the process so, there is a continuous struggle to get the clients and deals.
Manhattan Ave, NY
March 30, 20XX
Dear Mr. Jackson,
Thank you for your interest in our advertising ideas. These days, shoes are among the top consumer products. An effective shoe advertisement is a must to capture the attention of consumers. We bring a newness to the brand with our attractive and fresh advertising designs and ideas. Our company has put together an outdoor advertisement proposal for S-shoes. Please feel free to contact us if you want to add or remove anything from the proposal.
A-ads is a full-service Advertising Agency founded in 2002 in Washington D.C, USA. We offer a wide range of advertising and marketing services, including graphics, logos, brochures, customized stationery, packaging, Website design, social media marketing, and outdoor advertisement.
The shoe industry is mainly driven by fashion and demographics. Getting customers to try new brands isn’t always an easy task, but with the help of a proper advertising campaign, the message can reach its right audience. Attractive advertisement plays a vital role in brand imaging and profitability of companies.
An outdoor advertisement gets a bigger market coverage with a single ad. People are more aware of their surroundings and pay a greater deal of attention to the advertisement when they are on the move. Studies show that over 2/3rds of travelers make their purchasing decision someplace outside of their homes.
S-shoes mainly focuses on Fashion and Daily comfort footwear. As your brand offers affordable products with a vast range of designs, our target is middle-class families, young adults, and women of all ages.
To bring out the most promising results, we have planned out the following strategic locations for an advertisement:
Ads will be displayed on bus stop shelters in metropolitan areas and downtown because it reaches the majority of our target audience and they are highly visible. The size of the ad will be 60 inches x 40 inches.
Billboard ads will be placed on all the major roadsides. They are most effective if they are placed close to the stores. The dimensions of these will be 160 inches x 500 inches.
These ads will be in the form of banners and ads posted on light-boxes, which will be displayed on the following:
The dimensions will be 20 inches x 30 inches.
Inside malls and airports, we will place pillar wrap advertisements.
These ads will be placed on glass windows and doors of the shops that are on the main roads, facing the traffic.
The estimated cost for running this campaign will be $25,000. The cost of items is as follows:
|Name||Location||Quantity||Time Duration||$ US|
|Glass panels||Airport||2||6 months||$2000|
|Glass panels||Mall||4||6 months||$4000|
|Pillar wraps||Airport||6||6 months||$2000|
|Pillar wraps||Mall||4||6 months||$2000|
|Light-box with graphics||Mall||4||1 Month||$1500|
|Billboard Ad.||Various||10||1 Month||$250|
|Lamp posts||Various||20||1 month||$2000|
You can contact us in any of the following ways:
Format: MS Word 2007/2010 [.doc & .docx]