When you are conducting the sale process, you know that you must have a proposal. It completely depends on the proposal that whether it will be acceptable by the potential client or not. If your client accepts the proposal, it is time for you to move to the next step.
It is so frustrating to wait for the reply when you have written a proposal to your client with all your efforts and you expect to hear from him. You don’t need to stay frustrated. You should write a follow-up email or letter to your client to ask him about the status of your proposal.
Do you want to write a follow-up email? You don’t want to sound annoying with your persistent nagging? Do you want to write the follow up in such a way that you get a response from your client? Here are a few tips for you to write an effective follow up for the proposal that you sent previously:
Before you start writing the follow-up, you should make it clear to yourself that what you are writing and why. After having done that, it should be your priority to make it clear to the recipient equally. For this, you should add the subject to the letter or email with a clear description of what you are writing why. Since you are writing the follow-up, you should add a one-line description of the follow-up letter or email of the proposal.
Adding the subject makes it easy for the recipient to understand what to expect in the remaining follow-up email.
The follow up is always short. This is because people who write it only want to know about the status of the proposal that they sent previously. A proposal encompasses all the details of the sender. So, the follow-up of that proposal does not need to include all these things again.
When you are waiting to hear from the potential client, there are lots of apprehensions that dominate your thoughts. One of the prominent apprehensions is that the recipient might have forgotten the proposal. This happens most of the time.
In this part of the follow-up, remind your potential client of the proposal you sent and the value that it might hold for him. You can also refresh the memory of your client by telling him how beneficial for him if he chooses to work with you.
Although the follow up of a proposal is entirely different from the proposal itself, you can give a touch of your proposal to it. This can be done by discussing certain pain points of the client. For example, if you think that your client is struggling to acquire a product of a certain type, tell the client that you have the solution and this is the reason you wrote the proposal to your client.
It is always recommended to write the problem of the client and then the solution so that you can entice your client to accept your proposal and write a reply to you.
The purpose of writing the follow up is not just to make the recipient read another document or email from you. Rather, you should make the client realize that you are waiting for his reply. Tell the recipient that you are looking forward to his reply. The reply can be in the form of a phone call, email, letter, or any other source. Provide your contact details in the follow up again to give a clear call to action.
To: mention the name of the recipient
Address of the recipient:
I am writing this letter to you to let you know that I am following up on the proposal that I sent you 10 days ago on 1st October 20XX.
I am ready to book a time with you to meet you in person and discuss the problems that you are facing and to give potential solutions to those problems. I believe that the offer I am making will be beneficial for you in a number of ways.
I am available to book an appointment with you on Monday from 8 am to 12 pm.
If my availability is not suitable for you, I can manage to work for the availability time of yours. If you are interested in working with us, please let us know. I am giving my contact details at the end of this follow-up letter.
[Mention your name]