To: Willy Wilson
Marketing Consulting firm
18th March 2020
Dear Mr. Wilson,
We are a business consultancy, helping businesses across the United States to perform better. XYZ has high potential premium products and we think your new product A-Chocolate is one of them. The sub-optimal market share and lower reach in the market are keeping a check on its performance. We would like to offer our market research and consultancy services to XYZ and have prepared a proposal for your company. We are confident that we are offering you the best price in town. If you sign a contract with us within the next two weeks, we might be able to offer you an extra 15% discount on the total cost.
XYZ is a consultancy founded in 2010. We help our clients unravel new horizons of growth. We are a group of energetic and creative doers and thinkers. We believe that knowing your client is the most important thing to make a business successful. We aim to provide clarity on real business issues through market research, including tracking, analyzing retail-promotional activities and consultancy. These, in turn, can help your company increase revenue, sales and brand recognition.
We provide the following services
As your company recently launched a new product A-Chocolate and the company records show that this product is not getting very positive feedback from the masses. People living in the states, especially youngsters, are very keen on trying new and adventurous flavors, but this particular new product was not received as expected by your company. One of the reasons is that the marketing strategy was not effective. We would like to carry out a thorough research on this product launch and reception.
The main objective of our study will be to identify the factors affecting the sales of A-Chocolate. Also, we would like to include the following in our research so your company can have a better understating of the whole market situation:
At first, we will conduct a pilot survey to get an idea of whether all the participants can follow instructions and can understand what we are trying to ask them.
We will conduct a focus group involving 12 people in each of the four states. Their ages will be 10-40 years. We will get to know what people are actually thinking about the product when they will have discussions among themselves and throw ideas at each other.
We will run an online survey using Social Media Networks, such as Twitter, Facebook, and Tumblr. This is an effective and efficient way to send the survey to large numbers of clients and users. The main advantage is that we can be in direct contact with the target respondents.
Next, we will conclude our research in a structured form with all the factual and detail information about A-Chocolate.
Our target population is about 3 million people living in these four states, California, Ohio, Texas and New York.
Both female and male across 2 age groups:
For each of the focus groups, 20 people will be included in the discussion. There will be a total of 3 discussions in the following regions:
Location: UF Housing and Residence Education, CA School
Location: Ohio Banquet Hall, Ohio High School
Location: Texas University Hall, ABC School
Location: New York Banquet Hall, NY School
For the Pilot survey, a sample of 20 people, each from the four states will be used.
For descriptive research, we will survey sample size of 1000 across all major cities of the United States.
We will use Judgment Sampling.
We will conduct personal interviews through questionnaires and focus group discussions will be done.
Our final analysis will be based on our conducted research. The main aspects covered will be
|1-2||Training||Briefing sessions, questionnaire designs, recruitment of participants|
|2-3||Data Collection||Primary and secondary methodologies including focus groups and Surveys.|
|2-3||Transition||Processing information into visual forms/Reports|
|3||Analysis||Analyzing the data.
|1||Presentation||Submitting the reports and conducting face-to-face sessions/workshops|
|1||Implementation||Implementing the report findings and executing them in the market|
Following are the details of the cost:
|Discounted price (15%)||$6,375|
You can contact us in any of the following ways: