Sales Proposal Templates

A sales proposal is a tool that is widely used all over the world by sales professionals. The proposal usually gives the idea of any product or service to be sold by the seller. Through this proposal, the client or the buyer gets a better view of the item ready to be sold to him apart from the demonstration that what benefits a certain product or service has for the client.

Basically, the sales proposal is an important tool because the wholesale deed depends upon it. Being the start of the sales cycle, it can lead to sales, profits, commissions, etc. The better the need it creates in the mind of the client, for the product, the better the opportunity to get the order.

So, everything actually depends upon how well-written or constructed this sales proposal is. This is the part of the bid that a seller can put in front of the buyer. Just keep in mind that a sales proposal can be a make or break point of the bid to make it professional.


A sales proposal is an important part of a successful deal, and it is an essential step to gaining a new client. Some salespeople made a mistake by underestimating the need for a sales proposal because they consider it an unnecessary document.

In fact, it is a powerful tool for a salesperson to make a successful deal. A successful proposal can make a huge difference between you and other clients. A winning sales proposal should contain all important features, including:

  • Prospective objectives for the salesperson
  • Decide the theme of the proposal and focus on the outcomes and results
  • Keep your proposal concise, but include all important details to make it effective
  • Give different options to the readers
  • Write all terms and conditions to make the proposal a contract

A sales proposal is an essential tool in the current business world, and this is really important for a salesperson to efficiently write a proposal. It is used to impress potential clients so that they should call you for further discussion.

The proposal is often drafted by the sales professionals and there is a specific format to write a proposal. You can share some unique and innovative ideas for sales to make your proposal informative. It is an effective tool, and with your impressive style, you can increase its efficiency.


The best way to write a good sales proposal is to keep it simple yet attractive. An ideal sales proposal template should start from the name of the seller or sender along with the address of the company.

Next in line should come the name of the client, recipient, or simply the prospective buyer along with the designation and the name of the company.

After mentioning the date the proposal should start. Make sure that the language used is formal and professional and that the proposal is understandable.

It is also necessary that the proposal created the attractiveness that urges the buyer to accept your bid. The price mentioned should be in line with the market rates, not too high and not too low, as both the cases will leave a bad impression on the client.

The content written in the main body must be client-focused which means that the client after reading should feel that the seller understands his needs, challenges, and problems.

The proposal should end with some friendly gesture, like expecting a positive reply, etc. and the name of the sender and the company should be mentioned again.

If you are looking for professional help to write a sales proposal, feel free to download the sales proposal template.

The Template

I would like to thank you for your time yesterday and for sharing your thoughts with our team. I am a co-founder of XYZ Manufacturers, and we are in the business of Food and Beverages. I am sending you samples of our product, along with the proposal. Let me know your thoughts and please feel free to ask any questions.

Sales Proposal for VitD-Water

Executive Summary

XYZ is an organic food and beverage manufacturer. We excel in producing organic beverages and we are the foremost authorities on flavor. We specialize in the technical aspect of beverage development. We work with a team of experts in their fields and maintain high standards for quality, research, and taste.

Our team has come up with a new product, VitD-Water, which is water with added vitamin D. Our main objective is to introduce a product that is healthy and natural. We would like your company to purchase our product and distribute them to the outlets.

Objective: To initiate the sales of a new drink, “VitD-Water”.

Problem Statement

In the past couple of decades, 40% of the population has experienced a deficiency in Vitamin D. This deficiency raises the risk of chronic diseases like osteoporosis, heart disease, and some types of cancer, as well as transferrable diseases such as tuberculosis. We wanted to introduce a drink that might help people overcome this deficiency a little, without any effort. Our team came up with the idea of introducing Vitamin D in a product that is used every day, everywhere, WATER.


With inactive lifestyles and poor food habits, deficiencies can also result in a number of health implications, but innovative products such as ‘VitD-Water’ can help safely address this important issue. It will be beneficial for the health of bones and teeth. Drinking water daily is essential and necessary for the human body, with VitD-Water, the added benefit of vitamin D will support the health of the immune system and lung function.

Target Audience

Mostly, the deficiency starts after the age of 15, so our target audience will be the following age groups:

Youngsters, male and female age group 20-40 years.

Older men and women age group 40-70 years.

Market Trends

Today, people are getting more and more health-conscious. Young consumers are more concerned about their body intake far more than previous generations. Reducing the intake of sugary drinks has been shown to reduce obesity in children, particularly those who are already overweight.

Drinking pure water is one of the best alternatives. We plan on capturing the image of a healthy and active lifestyle in our marketing strategy, that too with the added advantage of Vitamin D in water.

Market competition

Currently, there are no other brands producing water with an added vitamin. However, it will be placed in the water aisle, in the beverage section. Our direct competition will be both carbonated and non-carbonated drinks.

Suggested Retail Price

We would like to register our product with your company. Initially, we are planning to launch this product in 3 sizes of water bottles, 250 ml, 500ml, and 1 liter.

250 ml$2
500 ml$3.5
1 liter$5

Action plan

We want to initiate the sales starting with 10,000 bottles. The details are provided below, along with the price we are offering to your company:

TypeNumberCost (bulk)Cost /ItemProfit/Item
1 liter2,500$7,500$3$2

Testing and Evaluation

Our beverage is tested by NSF. The bottles have been tested for their capabilities including migration, testing of resins, and contaminations such as BPA, heavy metal, and acetaldehyde. They have been evaluated by the EPIA and IPIA.


The shelf-life of our product is 10 months. According to our research, your company would have to replenish within a month or so.


Payment DateAmount
2 weeks prior to product delivery25% of the total payment
Delivery date70% of the total payment
1 week after delivery5% of the remaining payment

Terms and conditions

  • Each of the parties should sign a Sales Contract.
  • The sales contract shall be in accordance with the laws of the State.
  • No modifications can be made, once the contract is signed. However, if both parties are willing and agree upon something, it should be in a written and signed form.
  • Our company will replace any damaged product pieces with no charges if miss-handled during delivery.
Sales proposal template