A sales proposal is a tool that is widely used all over the world by sales professionals. The proposal usually gives the idea of any product or service to be sold by the seller. By this proposal, the client or the buyer gets a better view of the item ready to be sold to him apart from the demonstration that what benefits a certain product or service has for the client.
Basically, the sales proposal is an important tool because the wholesale deed depends upon it. Being the start of the sales cycle, it can lead to sales, profits, and commissions, etc. The better the need it creates in the mind of the client, for the product, the better the opportunity to get the order. So, everything actually depends upon how well written or constructed this sales proposal is. This is the part of the bid that a seller can put in front of the buyer. Just keep in mind that sales proposal can be a make or break point of the bid to make it professional.
A sales proposal is an important part of a successful deal, and it is an essential step to gain a new client. Some salespeople made a mistake by underestimating the need for a sales proposal because they consider it an unnecessary document. In fact, it is a powerful tool for a salesperson to make a successful deal. A successful proposal can make a huge difference between you and other clients. A winning sales proposal should contain all important features, including:
A sales proposal is an essential tool in the current business world, and this is really important for a salesperson to efficiently write a proposal. It is used to impress the potential clients so that they should call you for further discussion. The proposal is often drafted by the sales professionals and there is a specific format to write a proposal. You can share some unique and innovative ideas for sales to make your proposal informative. It is an effective tool, and with your impressive style, you can increase its efficiency.
The best way to write a good sales proposal is to keep it simple yet attractive. An ideal sales proposal template should start from the name of the seller or sender along with the address of the company. Next in line should come the name of the client, recipient or simply the prospective buyer along with the designation and the name of the company. After mentioning the date the proposal should start. Make sure that the language used is formal and professional and the proposal is understandable.
It is also necessary that the proposal created the attractiveness that urges the buyer to accept your bid. The price mentioned should be in line with the market rates, not too high and not too low, as both the cases will leave a bad impression on the client.
The content written in the main body must be client focused which means that the client after reading should feel that the seller understand his needs, challenges, and problems. The proposal should end with some friendly gesture, like expecting a positive reply, etc. and the name of the sender and the company should be mentioned again.
If you are looking for professional help to write a sales proposal, feel free to download the sales proposal template.
To: Jack Douglas
New York City, NY
Manufacturer /Food Entrepreneur
New York City, NY
1st July 2019
Dear Mr. Douglas,
I would like to thank you for your time yesterday and sharing your thoughts with our team. I am a co-founder of XYZ Manufacturers, and we are in the business of Food and Beverages. I am sending you samples of our product, along with the proposal. Let me know about your thoughts and please feel free to ask any questions.
XYZ is an organic food and beverage manufacturer. We excel in producing organic beverages and we are the foremost authorities on flavor. We specialize in the technical aspect of beverage development. We work with a team of experts in their fields, maintain high standards for quality, research and taste. Our team has come up with a new product, VitD-Water, which is water with added vitamin D. Our main objective is to introduce a product that is healthy and natural. We would like your company to purchase our product and distribute them to the outlets.
Objective: To initiate the sales of a new drink, “VitD-Water”.
In the past couple of decades, 40% of the population has experienced a deficiency in Vitamin D. This deficiency raises the risk of chronic diseases like osteoporosis, heart disease and some types of cancer, as well as transferrable diseases such as tuberculosis. We wanted to introduce a drink that might help people overcome this deficiency a little, without any effort. Our team came up with the idea of introducing Vitamin D in a product that is used every day, everywhere, WATER.
With inactive lifestyles and poor food habits, deficiencies can also result in a number of health implications, but innovative products such as ‘VitD-Water’ can help safely address this important issue. It will be beneficial for the health of bones and teeth. Drinking water daily is essential and necessary for the human body, with VitD-Water, the added benefit of vitamin D will support the health of the immune system and lung function.
Mostly, the deficiency starts after the age of 15, so our target audience will be the following age groups:
Youngsters, male and female age group 20-40 years.
Older men and women age group 40-70 years.
Today, people are getting more and more health conscious. Young consumers are concerned about their body intakes far more than previous generations. Reducing the intake of sugary drinks has been shown to reduce obesity in children, particularly those who are already overweight. Drinking pure water is one of the best alternatives. We plan on capturing the image of a healthy and active lifestyle in our marketing strategy, that too with the added advantage of Vitamin D in water.
Currently, there are no other brands producing water with an added vitamin. However, it will be placed in the water aisle, in the beverage section. Our direct competition will be both carbonated and non-carbonated drinks.
We would like to register our product with your company. Initially, we are planning to launch this product in 3 sizes of water bottles, 250 ml, 500ml, and 1 liter.
We want to initiate the sales starting with 10,000 bottles. The details are provided below, along with the price we are offering to your company:
|Type||Number||Cost (bulk)||Cost /Item||Profit/Item|
Our beverage is tested by NSF. The bottles have been tested for their capabilities including migration, testing of resins, contaminations such as BPA, heavy metal and acetaldehyde. They have been evaluated by the EPIA and IPIA.
The shelf-life of our product is 10 months. According to our research, your company would have to replenish within a month or so.
|2 weeks prior to product delivery||25% of the total payment|
|Delivery date||70% of the total payment|
|1 week after delivery||5% of the remaining payment|
You can contact us with any of the following ways:
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