ABC is a freelance-based company that employs’ freelancers to work for them in a designated location. It has made its office where all the employees work around the clock. Employees work for the company in two shifts and thus, the company provides 24/7 hours of service to its clients.
All tasks are performed online and there is no physical contact between the company with any of its clients. Payments of the task are wired through bank transfer thus, making the process more efficient. The company hires freelancers that have expertise in different domains and can also take on tasks and accomplish them on time.
All the fields are considered important but some of the fields are given specific importance because of their excessive clientele and their scope in the digital world. Freelancers excelling in digital marketing, SEO, graphic designing, freelancing, content writing, and WordPress.
I joined this company as a content writer, but I always wanted to excel in the field that is useful in the world of digital media and marketing. In addition to working as a freelancer, I attended a course on SEO and continued its practice through small, easy projects. I have gained immense knowledge in the field and I want to start a business of my own.
In the digital world, all the tasks are done online and require an Internet connection without any physical meeting. Therefore, it is very high in demand and a continuously rising field.
Introduction
SEO, also known as Search Engine Optimization, is a process of providing increased quantity and quality of website traffic that enhanced the exposure of your brand through random search engine results. Queries of these search engines help in understanding the content that is being searched and required by the people. It allows you to connect with people whose search is related to the solutions you offer.
Search engines work in a different manner for providing solutions as they scour through millions and billions of GBs’ data found in the form of articles, blogs, news, images, or videos. Solutions on search engines are obtained through paid advertisements as well but organic solutions are those that are obtained through effective SEO.
Organic SEO is easily spotted because paid advertisements are labeled to differentiate them from organic results. SEO search through data and catalog it on the basis of queries and then provide the answers. Unpaid search queries are obtained through video search, academic, image search, or any other search.
SEO analyzes the functioning of a search engine, underlying algorithms that dictate the behavior of search engines, and the search engines that are used by the potential customers. Search engine optimization is performed to direct the targeted audience to the desired website and then make them customers.
SEO proposal is a formal document that is presented to companies that require professional help in optimizing search engines. These proposals contain all the necessary information about the company offering their services so that clients can learn and decide which company they would like to hire for getting their job done.
Objectives
Building a company based on the requirements of modern technology in this digital world is not an easy task as the trends are changing each day and is very difficult to keep up. A company can only be built by diving the tedious task into small, manageable objectives which are mentioned below,
- Renting a place to set up my working space.
- Renovation and restoration to make it look like an office space.
- Setting up an office space to take care of official matters and other dealings with the clients.
- Hiring employees with expertise in SEO to manage the workload.
- Spread advertisements to attract people for learning SEO.
- Hiring staff to work in the departments of management, administration, accounts, and cleaning.
- Make connections to potential clients and send proposals.
- Employing good marketing strategies to spread the word.
Keys to success
There are no hard and fast rules to achieve success as it is a continuous process and requires determination and a deep understanding of the field. Success can never be achieved overnight but some of the key rules that can guide you on the right path are mentioned below,
- Never deceive your customer by sweet-talking or not performing their task
- Never take on a task that you are not eligible for
- Do not lie about the services you can provide.
- Always keep customers in the loop regarding their work.
- Deliver work at a designated time to avoid inconvenience.
- Trust your team to carry out the desired task efficiently.
- Provide a comfortable working environment to your team to enhance overall performance.
Skills
The success of every business venture depends on the skills that are used to make it happen. Every tool learned along the way to a destination can prove to be successful at any time. Therefore, it is important to have skills for working in a business. Some of the skills that can be very helpful include,
- Management of various tasks at one time can be difficult but if done, it can be the major reason behind the success. Working as an owner of a business, it is difficult to manage all tasks i.e., projects, utilities, bills, staff, clients, and others, but every project requires exceptional service which can never be comprised; therefore, it is essential to give the best response and service to each project by managing various tasks efficiently.
- Knowledge of the internet is crucial in the world of modern technology. Internet is the solution to every day-to-day as well as major problems therefore, it is important to know its functioning. Moreover, moving forward all the tasks are accomplished online without physical meetings therefore, internet knowledge is necessary.
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