Social Media Marketing Proposal

People who provide the services of social media marketing are often required to write a proposal in which they write about their services. In order to attract the target client, it is very important for a social media marketing agency to draft a proposal in such a way that it can grab the attention of the client. A client receives a number of proposals when it comes to choosing the marketing agency. You should write a proposal that is able to win over your clients.

What is social media marketing proposal?

The social media marketing proposal is a document in which the social media marketing service provider includes the list of services it provides such as strategy to do the marketing on social media, factors that it considers while running a marketing campaign, the scope of the marketing, social media channel to be used for marketing and a lot more.

It is important for the marketing agency to let the client know how its services are different from the rest of the agencies working in the same field.


Tips for writing social media marketing proposal:

  1. Always be honest while writing the marketing proposal
  2. The purpose of the proposal is to develop expectation in the mind of the client. So, the proposal should be able to do this effectively
  3. Make sure that you include the right details in the proposal such as the type of services you provide and the cost of each service

How to write an effective social media marketing proposal?

  1. Determine the social media goals of the company you are writing the proposal for. Your proposal should be in accordance with the goals of the company. You should tailor your proposal according to what your target client needs
  2. Try to get the information about the audience of the client who is going to get exposed to the marketing campaign
  3. Try to figure out the type of competition the client is facing. The marketing strategy should be based on how the client will take the necessary steps to make the competitor fall behind in the competition

Sample Proposal Template

Executive Summary

Social Media Marketing is nowadays one of the most powerful ways for businesses to reach their target customers. Users interact with the brands on a daily basis through social media with applications like Facebook, Twitter, Snapchat, Instagram, etc. It can help increase Company’s website traffic, raise brand awareness and increase communication and interaction with the audience.

Company Introduction

ABC is a Social Media Marketing & Management Agency founded in 2011 in Portland, Oregon. We offer a wide range of Social Media services and search engine services. We manage social media networks such as Facebook, Twitter, Instagram, and YouTube. We help our clients engage better with customers. We are the best at what we do and our prices are also lower than our contenders.


Our services include the following:

  • Social Media Content
  • Branding
  • Web development
  • Influencer Marketing

Problem Statement

XYZ is an innovative fast-food company, offering a variety of healthy and wholesome food. Till now, the company has been using conventional methods of advertising such as print media and TV commercials. ABC believes that it is important for businesses nowadays to capture the market on social media; create more awareness of the products which will provide growth and more success to the business. When it comes to social media marketing, we will help you recognize what has been missing. Our unique approach to marketing will help amplify your brand’s message.


With Social Media Marketing, your company will get a platform that is most popular, to showcase your products to millions of users. We will help you build a beneficial relationship between social networks and the company.


We aim to achieve the following within the next 3 months:

  • Engage and attract more customers, utilizing new tools and applications of social media.
  • Grow XYZ’s list of emails by 40% and increase brand awareness through Instagram account within the areas surrounding the restaurant.
  • Raise the number of followers by 10%


Effective and profitable marketing on social media mainly focuses on Reach, effective advertisement, User-Generated Content, and the fan following. Our strategy will be as follows:

  • Post Company related updates on the websites and on social media pages.
  • Create engaging content on social networks.
  • Integrate social media activities with the company’s existing marketing strategies.
  • Boost company’s food posts with advertisements.
  • Use customer reviews and ratings on the company’s website.

Implementation/ Timeline

  • Our creative team will come up with samples of content, page patterns, color schemes and other related details of the advertisement and get approval from your company.  Time: 2-3 weeks.
  • To reach the target audience, we will conduct an attractive shoot of the restaurant and the food products available, to develop the content for the relevant marketing approach Time: 2 weeks
  • Next, we will upload the content and update the company website. We will use various reporting and research tools such as chrome, SEO Digger, SERP, etc.

We will focus on the following Social Media networks:

  1. Instagram

Instagram has over 800M active monthly users and they are the most interactive and engaging, which serves it to be a great platform for raising brand awareness and introducing new things. Behind-the-scene posts, meal posts, and also the company’s tagged posts and photos with the brand hashtag will show that the company is growing and people are enjoying it.

  1. Facebook

Facebook is a casual and friendly platform and people visit this network to relax and explore. We are going to make a fan page for XYZ. The visual appearance of the page matters the most and our brilliant team has great aesthetics.

  1. Twitter

We will use Twitter to broadcast the company’s updates regarding promotions, meal changes, and new additions on a regular basis. Along with this, we will mix the news up with some fun elements to keep it interesting and brand-building.

  1. YouTube

The company’s videos will be shared on YouTube. They might include recipes or styles of cooking, serving styles, or promotional videos.

Time: 2 weeks to activate.


The estimated cost for running this campaign will be approximately $25,000. The cost of items is as follows:

SMM Network | Time Period | Charges

Facebook, Twitter (3 months) -$3,000/-
Instagram (6 months) -$3,000/-
Youtube (2 months) -3,500/-
Any 2 networks (3 months) -$4,500/-
All networks (6 months) -6,000/-


  • The price offered will expire within the next 30 days after the proposal has been received.
  • 50% of the payment should be made at the time of acceptance of the proposal.
  • Remaining 50% payment should be made at the time of deployment of the campaign.
  • This agreement shall be in accordance with the law of the State.
Social media marketing proposal