SPA Services Proposal

SPA business is very popular these days. Most of the people have the habit to enjoy the SPA daily or at least once a week. It enables them to have rest and get rejuvenated in a number of ways when they spend time in the SPA. If you are thinking to be the one who wants to provide the SPA services to people, you can open your personal SPA. Being the owner of the SPA can be rewarding and very useful at the same time.

What is the SPA services proposal?

If you want to open a SPA in a locality or you want to provide your SPA services in a SPA, you can write the SPA services proposal. This enables the owner of the SPA to know what kind of services you can provide and how.

Tips for writing the SPA services proposal:

It is very important for every SPA service provider to write a winning proposal that can convince the owner of the SPA to render his services. For this purpose, the following tips can be followed:

  1. Write the executive summary of the proposal. This is the main part of every proposal in which all the details regarding the services that you are capable of providing and how you will provide.
  2. The summary should also include a description of your experience in the field of SPA and other details related to the experience.
  3. The total amount that you expect to get in return after providing SPA services.

Sample Template

To:                Richard Williams
ABC Firm


From:           Aileen Fernandez

Date: 4th November 2019

Dear Mr. Williams,

Thank you very much for the meeting yesterday. I am extremely excited to start my own XYZ Spa on Wells and Hill Street and looking forward to your company financially assisting me to set up this business. I have prepared this proposal for you, with all the details and would like your company to have a look at the entire opportunity and share your assistance to support my business idea.

Let me know if you have any reservations or queries.


Aileen Fernandez

Proposal for XYZ Spa

Executive Summary

I would like to open a Spa at the corner of Wells and Hill Street, in Chicago. The XYZ spa will be a health and wellness spa. Our customers will get the highest quality treatment. As ABC is a top Venture capital firm and you support talented entrepreneurs, I would like you to provide me the necessary finances to start up my business.  I myself have worked with quite a few spas for the past 5 years and now I want to open one of my own. My goal is to facilitate our clients in such a way that they can use massages and therapies as preventive health care. Our XYZ spa will offer facilities such as acupuncture, aromatherapy, and chiropractor.


We plan to offer the following services in XYZ Spa

  • Wellness
  • Therapeutic treatment
  • Exercise
  • Swimming
  • Chiropractor
  • Chromotherapy
  • Massage
  • Hot Stone Massage
  • Reflexology
  • Aromatherapy Massage
  • Swedish Massage
  • Emotional Spa

Business Summary

Hours of operation:

Monday -Sunday: 7:00 am -7:00 pm


202 W Hill Street


Spa and wellness


7 workers will be hired


Our main objective is to set up a spa for the ease and convenience of our community people. Also,

  • To provide the highest quality spa services in this area
  • To provide spa related consultancy to the clients
  • Get at least 10-12 new clients each month and retain them.
  • Gain profitability within the first couple of years and start strategizing about expanding the business.


W Hill Street is a very happening and lively place. It is easily accessible from the ABC highway. There are a few offices at a walking distance and the foot traffic is also decent. The Wells and hills plaza is located on this street and has a lot of offices and residential apartments. We are going to rent one of the floors of this plaza. It is a 6,500 square feet floor and the rent is $100 per 100 square feet. A little remodeling and redesigning are needed in order to turn this into a relaxing spa.

Market Analysis

Today, the spa Industry is a great revenue-generating industry. According to studies, spa industry revenue is growing at 25% per year. Currently, W Hill Street has 2 more spas operating in the area, but they are not fully equipped. They are not even providing all the facilities we are planning to provide and they don’t offer high-quality standards. People living in the area have to travel far in order to get high-quality spa facilities.

Target Audience

We believe our target market is going to be people in the upper social class. These people have sufficient disposable income and they expect premium treatment. We would also like to serve people with minor pains and injuries, needing massages and therapies.


We will make 3 separate portions in our spa. Our staff will consist of qualified Beauty Therapists, Massage Therapists, consultants, receptionist, and manager.

Reception: There will be a reception and waiting area. People will be able to make appointments and bookings here and also in the waiting area, they will be able to wait for a consultation.

Massage and Therapy Area: This area will consist of 8-10 massage tables, separated by dividers and curtains. Our trained therapists will perform facial treatments, neck and shoulder massages, reflexology and aromatherapies.

Wellness Facility: This area will consist of exercising equipment. There will also be a sauna for the clients to release stress. We will build an indoor pool with chromotherapy so the clients will be able to make full use of water therapies.

Start-up Cost 

We would like ABC to initially grant us a loan of $40,000. Estimated start-up expense details are provided below:

                      Names Cost
Legal paperwork $2,000
Marketing $1,000
Spa Design & Renovation $10,000
Rent (1 year advance) $5,000
Insurance $5,000
Customized Stationary $1,000
Equipment $11,000
Linen $3,000
Cash $5,000
Miscellaneous $1,000
Total $44,000


Legal paperwork includes getting approval from the concerned authorities, obtaining licenses and permits. Equipment includes furniture, electronic devices, CCTV cameras, etc.

Running Cost

Expenses for each month will be the following:

                      Names Cost/month Cost /year
Employee Salaries $1,000 $12,000
Utility Bills (Water, Electricity, Phone) $500 $6,000
Pool maintenance $500 $6,000
Linen replacement $500 $6,000
Miscellaneous $500 $6,000
Total $2,500 $36,000


Loan Requirement

In order to set up the XYZ Spa and sustain it, I’ll be needing a sum of approximately $80,000. I am financially capable to put in half of the amount and seek your esteemed firm to lend me $40,000, for a period of three years.

Sales Forecasts

This spa business will surely attract a large number of consumers because of its authenticity and specification. I am very optimistic and certain that we will break even within the first couple of years and start generating profit by the end of the third year. Below is the sales forecast for the first fiscal year, based on information collected in the field.


Items Forecast Sales
Massages $35,000
Therapies $35,000
Facial and Body Treatments $25,000


First 6 months: $40,000

First fiscal year: $100,000

Second fiscal year: $220,000

Financial History

My credit reports and credit scores show that I have a 750+ score and this should give you enough confidence in me and my entrepreneurial skills.  I appreciate it if you can accommodate my financial support request with a minimum interest rate and a reasonable monthly installment.


I would like to seek your approval to proceed with the necessary arrangements. After your approval, I will initiate the process and we must work on the Terms and Conditions for the future.


You can contact me with any of the following ways:

Phone: 223-1145511
E-mail: [email protected]


SPA Services Proposal Template

SPA Services Proposal Template


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