Video Advertisement Proposal Template

A video advertisement proposal is prepared by an individual or an agency that offers video advertisement services. By including all the relevant details, this proposal is presented to a potential client that is seeking such services.

Companies often opt for video advertisements to promote their products and services as it is easy to reach a wide audience as well as communicate the message clearly through a video. This function of video advertisements, however, is often outsourced to the outside media or advertising agencies due to their expertise or non-existence of internal advertising department.

When the advertising agencies are trying to approach these clients, they undergo a process, the first step of which is submitting a video advertisement proposal. This signifies the critical nature of this document and hence, it should be prepared with a proper home-work and thoroughness. Following are some of the considerations that should be kept in mind while making the proposal:

  • The proposal needs to be formal, professional and concise.
  • The cover page should be catchy enough as it is often the first thing that appeals to the client to look at the complete proposal. If the cover page is uninteresting, the client might not even bother to look into the details.
  • Testimonials or experience and expertise might prove to be a reason behind getting the contract.
  • Any display of work, through images or links, might make the proposal weighty.
  • It can be the marketing tool that the agency can use to promote its skills and expertise to the potential client.
  • The video demands of the client should be followed while developing a proposal for him.
  • An agency should avoid including any wrong or incorrect information in the proposal as it might have legal consequences.

The needs and requirements of each client are different which dictates the format and the included details of the proposal. However, the general details in all the proposals are often the same, which include:

  • Executive summary/introduction.
  • Company profile.
  • Video Service details, including the software types and versions, duration of videos, etc.
  • Add-on services, if any. These may include helping the company find the relevant channels or platforms for video showing, negotiating with the platform managers, devising advertising strategy, administrating running of videos on different platforms, etc.
  • Other details, including target audience, timelines, financials, etc.
  • Skills, expertise and experience and competitive edge.
  • Benefits of the contract for the client company.
  • Probable or predictable effects of video advertising.
  • Terms and conditions.

If the proposal is captivating, the client would choose the advertising agency and enjoy their services. However, there is an equal chance of proposal rejection which is translated into wasted time, effort and money of the agency.

Nevertheless, widening client base is a continuous struggle. The number of clients the agency takes up or manages at one particular time is based on the scope and limitations of its services.

Sample Video Advertisement Proposal Template

Paul Hudson
Washington D.C

Ryan Gill
Manhattan Ave, NY

March 30, 2019

Dear Mr. Gill,

Thank you for your interest in our advertising ideas. We are pleased to present this proposal for your S-Shoes Company. We are interested in shooting an advertisement, featuring your brand products, in one of the deserts in Texas. Our highly creative and professional team brings a refreshing newness to the brand imaging of the companies. If you have any queries, please feel free to contact us.

Thank you,

Paul Hudson

Proposal for S-Shoes Video Advertisement


ABC-Ads is an Advertising Agency founded in 2003 in New York City, USA. We offer a wide range of advertising and marketing services, including graphics, brochures, customized stationery, Website design, Social media marketing and video production for advertising. We have an experience of 15 years of telling powerful digital stories through our ads.

Project Scope

The shoe industry has grown immensely over the past few decades. In this competitive market, an attractive advertisement plays a vital role in brand imaging and conveying the message to the right audience effectively. A video advertisement is one of the most popular and powerful communication media. People respond to visuals, faster than written texts; it’s easier to process and retain the information for a longer time in a human brain. Companies that adopt video advertising strategies are more successful in achieving their goals.

Execution Plan

Our plan is to shoot the ad in a sandy area, giving the idea of how easy and comfortable the shoes are that they can be worn in a place so difficult to walk on. Also, the shoe color contrasts will go very nicely with the muted sand color. Various models will exhibit the products.


The idea is to shoot the video in one of the desert areas, to the west of Texas, in daytime on sunny days.

Location: We find The Chihuahuan Desert ideal for our project. We will start shooting here once the proposal has been accepted.

Script: Our talented writers will write the dialogues for the ad. Our screenwriters are qualified and one of the best at their job.

Cast: Our casting team will select 7 models. 2 male, 3 female, and 2 kids.

Costume and Makeup: We plan on dressing the models in bright colors, matching the branding product. The makeup will be done by the professionals.

Shooting & Editing

Capturing the right angles at the right time is what makes the video appealing and mesmerizing. Our company has the finest state-of-the-art equipment for shooting purposes. For long distance or top shots, we would use cranes and drone cameras.

Final Revision

Once we have the final draft of the video, we will present it for the final comments. Any changes needed will be made at this point.


Social Media: Digital media is one of the most effective mediums nowadays. When people like a video, they share it with their friends and family. This increases the video exposure rapidly. We plan to use the following networks.

Facebook: We will use Facebook ads to push our video ads.

YouTube: YouTube is a great way to reach potential customers. We will ensure that the video gets tagged with all the relevant keywords for SEO.

Television: Some consumers trust TV ads more than online ads. We will first see the response on Digital media and observe the type of audience responding and we will buy the TV spots accordingly.


Pre-production 1 week
Shooting 3 weeks
Post-production & Editing 2 weeks
Launch for Marketing 1 week



The estimated cost for Video Production & Advertisement will be $25,000. Below is the budget that we have estimated:


Shooting $6000
Editing $2000
Marketing $13,000
Music Copyrights $500
Miscellaneous $3500



  • The price offer will expire within the next 30 days after the proposal has been received.
  • 50% of the total cost should be deposited upon acceptance of the proposal.
  • The remaining payment should be made after the approval of the video.
  • In case of cancellation, we will get the reimbursement for all costs and expenses.
  • Time taken for the production and development will be around 7 weeks.
  • This agreement shall be in accordance with the law of the State.


We request S-Shoes company representatives to review the contents of the proposal thoroughly before signing the final contract. We can have a further discussion if you have any doubts.

Contact Us

You can contact us with any of the following ways:

Phone: 515-5352127
E-mail: [Email]
Website: [Website]


Video advertisement proposal template

Format: MS Word [.doc & .docx] 2007/2010