Website Design Proposal Templates

How better you attract your customers towards you depends on the quality of the proposal you write. As a web designer, your job is not only to design a website but also to design a proposal for your potential customers. The clients want to receive the best proposal before hiring any website designer.

A website design proposal has to be an influential document that can grab the attention of the clients. An effectively written website design proposal is a professional-looking document that includes the information that tells the client about the total cost of the website design as well as the procedures needed to be followed for designing a website.


Furthermore, a proposal also includes information about the web designer. Your proposal should be able to give plenty of reasons why you are the best web designer that they should choose.

What is a website design proposal?

A website design proposal is a document that is written by the website designer who wants to sell his designing services. The purpose of writing the website design proposal is to persuade the client to hire the designer sending the proposal.

What are the key elements of a website design proposal?

The details to be included in the proposal vary. However, some of the common details are:

  1. The cover page of the proposal

It is the first page of the proposal that your client sees. To make a connection with your clients quickly, using the cover page is the best strategy. The cover page does not have to be very complex. Sometimes, your clients are tired of receiving complex proposals with lots of complicated details. Your simple-looking proposal cover page can make a big difference. You can easily write the cover page by including those details in the proposal that can make engagement with your clients.

  1. Tell your client that you understand the problems:

Every client wishes to have an understanding designer. The proposal should be able to tell the problems that are faced by the client. You are more likely to get hired if your proposal is capable enough to address the problems of the client.

  1. Explain the solution:

Once you have addressed the problems of the client, come to the solution to those problems. Make sure that your recommended solution is relevant to the problems you have addressed earlier in the proposal. If your solutions are relevant and useful for the client, he will accept your proposal.

  1. Mention your key skills:

Every web designer possesses the skill of designing websites. Why your client should choose you is the main point. If you want your client to accept your proposal, you should be able to give some reasons for your client for choosing you. Tell those skills in the proposal which are extraordinary and are not possessed by most web designers.

  1. Conclusion:

End the proposal with a statement of the call to action. Give your contact details where you can be contacted if your proposal is accepted.

Sample Website Design Proposal Template

[Client Name]

Executive Summary

Here at (Sender company), we work every day with just one mindset and that is to stand out of the pack in our growing industry. We believe that our client’s satisfaction is everything and hence we push our boundaries to come up with an excellent quality of work in every project we handle. The main aim also includes giving the desired results in time and budget decided.

In this document, you will find out all the details that you may require for making your decision. This document will make everything very clear. It includes design and functionality details of your website other than the timeline and budget of the project.

We hope you find all aspects of the details in this proposal well explained. Hope to hear soon from you.

[Sender’s Name]

(Designation), [Company name]


After a detailed discussion about your needs, we have drafted a vision of your website. According to our understanding, this will make an overall branding expand your horizons and increase the volume of leads generated especially for your sales team.

Your website will include the following pages:

Page names

Our Development Process

Our team is made of highly qualified developers who are profound in languages like (language names). It will be named (name) and will be hosted on (hosting providers’ name). Our development process is so well managed and ensured that it is delivered on time and within the decided budget.

Initial Planning

Our planning will start from the point where our competent team will sit down with you to decide on setting expectations and technical specifications. This detailed discussion sets a roadmap for the coming web design process.


Wireframes allow you to visualize the website design. The wireframe is not the final design of a website rather it gives a visual idea of what the site intends to be.


For stronger visual representations, wireframes are improved and a proper site mockup with colors and graphics is presented. The mockup is closer to the final representation than a wireframe.

Copy & Graphics

Once mockups are approved, the developmental team will start off with their work. In the first phase site graphics and visuals will be set while in the second phase, SEO and competitive research will take place.


Development takes place simultaneously. This process includes deploying CMS, creating a custom theme, and design and setting up analytics.


Once we are done with the developmental and setting up phase, the website will be handed over to the quality assurance department. They will test its performance, readability, and responsiveness.

Deployment & Optimization

Once the site is tested and passed, it will be deployed to the public domain. A monthly support process will follow which will continue for the next 12 months. During this period, monthly backups will be made to ensure perfect performance.

Project Timeline

Here is our projected timeline for the project.

Milestone Date Reached


Details of the costs associated with the web design project.

Name Price QTY Subtotal

Subtotal: $0
Total: $0

This proposal has been made to the best of our knowledge and skills. I hope that you will find every detail in it. If any question remains, you are requested to contact the below-mentioned person.



Contact number

Email id


Website design proposal

File Format: Microsoft Word 2007/2010
Download Format Extensions: Word(.doc) and iPad
Total size on disk: 23 KB