When you have started a new business as a fashion designer, you are required to take some crucial steps that can help you expand your customer base. Even if you are already making progress in the fashion industry, you can still reach your clients to do better.
If you conduct the research, you will come to know that there is a huge influx of people who can get benefited from your services as a fashion designer. When you can reach your customer base that is appropriate for your business, this is where you will start making actual progress. These days, it has become very easy to reach millions of people due to social media. However, the use of proposals is still very common and is effective.
A business proposal is an offer that a person providing professional services writes to his potential clients. Organizations also write proposals to bridge a gap between clients and the service provider. You can write a proposal for a fashion brand that you think needs to work and upgrade its products.
At times, people are required to be convinced especially when they have lots of options in the industry. So, a business proposal is the best business document that can be used to persuade customers into doing business with them. If you want to write a proposal that can help you grab the attention of different people, read the instructions given below.
Writing a proposal for attracting potential clients:
Give a catchy title to your proposal:
Many times, you have to make sure that the recipient takes interest in reading your offer. Unfortunately, most of the clients discard the proposal right away. This usually happens because the title of the proposal is bland or not so attractive. So, a catchy title is a must. Following are tips regarding the title:
- The title should be short and based on one line
- Important keywords should be added to the title
- The reader should find it attractive and engaging
- Use a convincing tone
Describe why you are writing:
One question that arises in the mind of the reader is why he has been sent that proposal. So, your proposal should be able to answer this question. Add a component in the proposal as an executive summary.
This section not only summarises the entire proposal but also provides the reason for writing the proposal. When you write a fashion proposal, you should pay special attention to the section executive summary since most people don’t read the entire proposal and just focus on the summary.
Add your work:
A fashion design business works in the designing field of the fashion industry and therefore, people who want to work with you would like to see your prior work in this field. It is recommended that you add photographs of your work to the proposal. Try to add your best work of yours. You can also share the review or comments of your clients on that work, if possible.
Come up with the problem statement:
If you want to persuade your clients into buying your services, try to hit on the right spot. For this, find out what problem the client has been facing. Explain the problems of the recipient comprehensively. This will make the client know that you have done your homework and you are interested in solving that problem.
While you describe the problem, give references from where you have collected the information. This will increase the credibility of your work.
Proposal a solution:
After the problem statement has been defined, provide a solution to that problem, or let the reader know that you have a solution to that problem. Don’t give your idea of solving the problem. Discuss your potential to solve the issue in such a way that your proposal can instill excitement in the reader he starts thinking to ask you to discuss things in detail. Again, keep this section short so that you overshare things.
