I have been associated with the marketing department of [X] company for 18 years. I joined this company as an assistant in the following field and later, due to my hard work and passion for the field, I now work as a manager leading a team of 5 competent members. My team works for inventing new strategies for marketing the products of the company. We apply these strategies and analyze the effect on sale, if it works then that strategy is selected otherwise rejected. Each month new plans are devised to seek the attention of the public.
Some of the strategies depend on creating suspense regarding a product i.e., posters of something coming are posted everywhere which raises curiosity among the public and creates hype before the product launch. Some products are revealed by using them in attractive advertisements by attractive models which creates an influence on the public. However, strategies depend on the type of product and target audience. There are many factors that are considered before making strategies and policies of the company are also considered.
After 18 years, my creative mind does not want to follow rules devised by the company. I want to work without any boundaries therefore, I came up with the idea of my private marketing firm. This firm will provide assistance to every client who may contact us. All the businesses related to marketing are approved by the XYZ department therefore, I am attaching a proposal of my business plan with the following letter. Kindly consider my request.
Eagerly waiting for your response.
Regards,
[Name]
Manager at ABC Company
Introduction
YouTube is a video-sharing application introduced by 3 individuals in 2005 and was later bought by Google. It has gained immense popularity over the past few years due to the easy availability of smartphones and tablets providing HD quality videos and the presence of broadband quality networks for mobiles. Viewers of YouTube range mostly from the age of 18 to 50 thus, making it the second most popular search engine following its parent company Google.
Viewers of YouTube are immensely engaged with it and watch billions of videos each day. Enhanced popularity of video content and YouTube’s dominance has made it to the top of digital marketing channels. Other social media channels involved in digital marketing include Facebook, Instagram, Linked In, and so on but viewers of YouTube are much more thus, making it an excellent choice for digital marketing.
I want to change the dynamics of marketing by using digital platforms such as YouTube. This venture can be successful by making different strategies for clients based on their products through a team of content creators and executioners. If all the components are carefully integrated, YouTube can prove to be a significant business growth driver.
Objectives
It is not an easy task to build a business from scratch as it requires a huge amount of money and time. I have been in the field for too long and my experience will help me survive its stride but setting up the firm will be a difficult job. It can only be possible by dividing it into small, manageable tasks which are given below,
- Renting up a place at a suitable location for setting up the office.
- Buying furniture and other essentials to decorate the office and make it workable.
- Purchasing all the equipment and fancy gadgets for content creation.
- Hiring employees to work in the departments of the content creator, video editor, photographer, producers, directors, cleaners, and others.
- Deciding name and policies for the firm.
- Starting work by welcoming clients and providing assistance.
Keys to success
There are no hard and fast rules for any business to be successful. It requires constant patience and passion to make it work. Some of the key steps that can be followed for achieving success are mentioned below,
- Always keep customers as a priority and have regard for their ideas and views.
- Provide high-quality service to increase clientele.
- Create an amicable environment in the office so that clients like it when they come.
- Behave politely with clients and make sure they are comfortable.
Financials
Every start-up requires a huge amount of money that can be provided by a billionaire or by taking loans from the bank or by an investor. Every option has its advantages and disadvantages but, in the end, money is necessary for,
- Rent of the office space.
- Hiring employees.
- Pay of employees.
- Utilities
- Stationary
- Furniture
- Electronic equipment
- Legalization of the business
Skills
For a professional setup, a background in marketing is required. Additionally, other skills and knowledge also prove helpful and generate revenue. Following skill set help in the growth of digital marketing,
- Management skills assist in managing different tasks from different clients. All the business is managed in a proper way which is very crucial. Every client wants to prioritize their work, but the firm has to manage all clients and provide them with what they need.
- Communication skills allow communicating better with clients which puts a good impression of the firm. It helps in increasing clientele.
- Financial knowledge allows you to take care of all the matters related to finances. It provides freedom from hiring an employee to take care of finances relates to the firm or clients.
- Leadership quality helps you to lead your team in a better way. If someone is equipped in leading a group of people, then they can get a lot of work done in less time.
Marketing strategies
The success of every business depends on the strategies used for marketing. It is not an easy task to market the business of marketing, but digital marketing is a completely different field, and it does rely on old marketing strategies for marketing purposes. Some of the techniques that can be used include,
- Brochures are used to seek the attention of people who do not use social media due to time shortage but require marketing skills.
- Digital media such as Facebook, Instagram, Linked In, and YouTube can be used for marketing by posting advertisements.
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