I am writing this letter to draw your attention to a new business venture that I have recently been familiar with. I am a bright and vigilant employee of your company for the last 10 years. I have been serving as the manager of the operations department for three years and lead a team of eight hard-working employees, working to bring glory to the XYZ company. Recently, I came across a different type of business that I never thought would have any existence, but it occurs and provides services worldwide. Parenting centers are established to assist parents in raising their kids in the best possible manner. They not only provide guidelines about kids but also help parents if they suffer any physical or mental illness. This sort of business never goes out of work as kids are born each day and parents do not have a clue about raising them. I understand that it is very different from the objectives of XYZ company, but it can be a revenue-generating venture for our company. It may prove very beneficial for the company.
I have attached a proposal regarding the information I gathered about this business. Kindly consider my idea as it is in the favor of the company. If you want to discuss the proposal in detail, we can arrange a meeting.
Eagerly waiting for your response.
Regards,
Patrick Dempsey
[Designation]
Contact [X]
Introduction
Parenting is one of the most difficult jobs in the world. It is one thing to bring a human into the world but raising that human in the best manner is very important. It is not an easy task as each child is different and no fixed rule can be established about all kids. Some tricks work for some kids whereas, other kids are unaffected by those tricks. For instance, some kids fall asleep in a swaddle with sleeping music whereas, other kids show tantrums and sleep after feeding or rocking. It can only be known when parents spend time with their kids and develop rules about how things work. For first-time parents, nurturing a child is very difficult as they are unaware of everything and have to fight so many battles within themselves and let time pass. Some parents get worried too quickly and take things very seriously. Cold, constipation, colic, and other such issues are no trouble as children usually suffer from them for the first year of their lives.
Therefore, it is very important to have an institute that aids parents in every regard, so they do not regret their decision of having children and take it smoothly. Some days are tough, but others are easy, and they always move up and down with kids. Our parenting center will provide all the assistance that parents would need and create a friendly environment so they can speak their heart out. All the features of this business are described below.
Objectives
A parenting center should have the following objectives.
- Assist parents in conceiving by providing a stress-free environment.
- Provide information about pregnancy and different conditions during pregnancy such as nausea, vomiting, crying, backaches, insomnia, and so forth.
- To create a friendly environment and teach parenting classes, playgroups, and fitness programs.
- Provide help in the selection of exercises that helps both mother and the baby during pregnancy.
- To explain the use of juvenile products and their benefits for mother and family
- Allow parents to discuss the difficulties they are having with their children and try to comfort them.
- Provide strategies to overcome post-partum depression, sleepless nights, and other issues.
- Try to generate the revenue by 20% by the end of the year.
- Increase the sale of parenting stores by 40% annually.
- Marketing of parenting center throughout the city to make it famous and attract customers.
Parenting store
Along-with the parenting center, a parenting store will also be established. The store will provide all the goods necessary for parents for the kids of age 0 to 10. It will attract all the customers of the center so that they will buy things from the store. It will provide the following goods,
- Diapers
- Wipes
- Diaper organizers
- Cots and rockers
- Bathing seats
- Bathing tubs
- Buckets
- Dustbins
- Feeding bottle
- Feeders
- Clothes
- Shoes
- Inners
- Strollers
- Feeding chair
- Toys
Features
All the key features that provide success to the business are mentioned below,
- Excellent customer service: will be provided to the customers by employees especially educated and experienced in parenting and their products. Employees will be able to deal with sleep-deprived, worried parents and provide comfort.
- Environment: environment of the center play a key role. It is essential to maintain an odor-free, spacious, enjoyable environment for the parents so that parents can relax.
- Feeding support: will be provided to the parents as parents have difficulty latching their kids properly. It will also help parents to feed and continue their shopping.
- Convenience: will be our top priority as much stuff will be provided under one roof and will provide guidance in choosing the best for their kids.
- Location: will be at a place that would be easily accessible from each part of the city. The parking lot would be spacious, so parents do not have to worry about parking.
- Staff: Business would be run by extremely professional staff preferably parents as they would better understand the problems of fellow parents.
I understand if you have reservations about such business plan as it is very different from our company’s business but moving forward such business will only gain popularity as the next generation is different from the older generation and want to do things differently. Moreover, such businesses will never face recession as kids are born each day and their care is the primary objective of each parent. Therefore, risks can be taken in this venture as it will generate great revenue for our economy. If the business is successful, more such centers can be opened in different cities.
Preview
