Cafe Proposal Letter

A cafe proposal letter is a letter that is written either by an individual or an organization. It is addressed to a potential client or investor. A cafe proposal letter is written when the addresser wants to realize his idea of a cafe and is seeking funds for this investment. This letter introduces the client to the cafe proposal, which is, usually, attached to it. The organization tries to convince the potential investor about the probable success of the cafe project through this letter.

A cafe proposal letter can be prepared in various scenarios, such as:

  • When an individual or organization has an innovative idea of opening a new cafe but does not have enough funds.
  • When a cafe owner wants to sell a franchise.
  • When an organization wants to open or purchase a cafe and is seeking partnership or funds.

Irrespective of the reason, the cafe proposal letter is presented to the potential investor to woo him into providing the funds. The organization, hence, uses the letter to market itself and includes the information which would serve that purpose, which brings variations in the content of the letter as well. However, generally, the following details are included in the cafe proposal letters:

  • Date.
  • Details of the client or investor or potential partner.
  • Details of the individual or organization.
  • The proposal of a cafe, including the information about the required investment, main offerings, etc.
  • Experience and expertise in the organization.
  • Chances of the success of the cafe.
  • Convincing arguments.
  • Details of the investment deal.
  • Advantages to the client.
  • Show hope of gaining the deal.
  • Mention the attached documents.
  • Show openness to communication.

If the investor or client likes the idea of a new cafe, he would thoroughly read through the proposal, which may lead to the release of funds by him for the organization. However, if the investor is not convinced about the potentiality and future profitability of the cafe, he would formally refuse to invest or provide the funds by writing back a rejection letter. The correspondence, usually, ends there, unless the organization wants to make another try with the investor.

Sample Cafe Proposal letter


Dear Mr. David,

I am writing this letter to propose to you an idea of a cafe franchise in the ABC locality.

We, at XYZ Limited, are running four branches of [X] cafe in A, B, and C locality. Due to our success and smooth operations, we have been considering a feasible place to expand with the fifth branch, and our research has shown that there is a huge demand for a cafe in the ABC locality.

There are many restaurants and hotels in this vicinity, but as far as a cafe type of a restaurant is considered, there is none. Our surveys show that the maximum number of customers that go to the cafes are youngsters, and 53% of the ABC’s population constitutes this group.

For this expansion, we are seeking a partner who can invest, and share the profits/losses of this branch. We already have the 50% of the investment funds, and the remaining $[X] funds are being sought out. The profit and loss share ratio will also be 50%. All this information is presented in the attached detailed proposal.

The main offerings, with several variations, in the menu would be:

  • [X]
  • [Y]
  • [Z]

We are looking forward to your acceptance of our proposal. We hope to become partners with you and make this new cafe branch a success.

Please feel free to contact us at [X] for any information.



Emily Geller.


Cafe proposal letter