Proposal Letter for Sports Development

Sports event proposal letters are written to achieve sponsorship or funds from the investors. These proposals are in short a way to achieve the required financial support from different companies. Sponsorship of an event makes the event economical for the organization and it is not only beneficial for the organization or institution but also for the sponsors. Sports events are a source of advertisement and marketing for huge business companies.

The main purpose of a sports development proposal is to gain the attention of the investment firms toward a specific game. The sports proposal contains a detailed description of a sport and its related statistics. These facts and figures provide supportive evidence to the business firms to decide whether to sponsor the event or not.

A sports proposal letter should be concise, precise, and to the point. The proposal should be persuasive and attractive for gaining the attention of the investors. Appropriate figures and financials should also be stipulated with the sports proposal letter.

Keynotes of the proposal…

  • Brief Introduction

The event manager and sports coach should describe the event details in the sport’s proposal. The document should include pictures, charts, and all the financials of the events. These all things will help the investors or company to decide about the sponsorship. The introduction should not be specific to the sports event but also to the organizing institutions. Avoid usage of fancy words and phrases. Contents should be clear and concise.

  • Importance of the event

In the sports development proposal importance of the event for the physical well-being of youth and encouragement of the sports and games-based events in the country. The marketing and advertisement-related aspects should be highlighted as well in a very persuasive way in the proposal. Details of all the attendants should also be clearly mentioned in the proposal. If the event is for charity, then it should also be mentioned in the sports proposal letter.

  • Event details

Proper details about dates, timing, and all the arrangements should also be mentioned in the supplementary documents attached with the sports proposal letter.

  • Marketing plan

The marketing plan of the event should also be mentioned in the sports proposal letter. Investors and business companies find it quite attractive if an event is properly planned by keeping in mind all the marketing strategies. Market research and data analysis are imperative for a proper description of an effective marketing plan. The well-defined and improvised marketing strategies will definitely bring fruitful results in terms of approval of the proposal.

  • Goals and objectives

The goals and objectives of the event or a specific sports league should also be clearly mentioned in the sport’s proposal. The objectives of the sports events should be well-defined in the proposal. These objectives should include the environmental sustainability and economic stability of the sports in the country and the improvement of the physical and mental health of young sportsmen.

Sample letter

Name of the Concerned Person
Company`s name
City, country, Zip Code


Subject: [ABC] sports proposal for event sponsorship

Respected Mr. ABC,

Greetings of the day!

I am Ms. XYZ and I am working as head coach at the University (Name of the university). I am delighted to inform you that our university is organizing a cricket league in the month of March this year. This event will continue for 5 days. It will start on 15th March.

We will love to collaborate with your prestigious company PepsiCo as our official beverage partner. This event will be attended by the worthy Chancellor, Sports board chairman, and worthy sports minister. This event will be broadcasted on all social media platforms and on national television as well.

I will be greatly obliged to you if you accept this proposal and give us a chance to advertise your brand at our event. The event plan, financials, and all the important information regarding the mission and vision of this event are stipulated in this letter for your convenience. Please feel free to contact me on the given email id and contact number.

Thanking you in advance.


Proposal Letter for Sports Development